An integral part of your digital marketing plan should be utilizing the full extent of online reviews and this begs the need for reputation management. For a growing business especially with small marketing budgets, this presents a large opportunity. Here are reasons why you should be looking to improve your business’ online reputation.
Customer Confidence
Before the growth of internet usage, word of mouth could make or break a business. A significant role that forms part of purchasing decisions of people includes negative feedback. Currently, the marketing field has transformed over the years.
Recent statistics has shown that there is high dependency on online reviews when making purchasing decisions which account for up to 90% according to statistics. There is a high level of trust of customers which is showcased by these online reviews. There have been further studies which have shown an evaluation for a range of three to six reviews by customers before trusting a business. This mean that the more positive reviews, the higher the chances of increasing one’s confidence.
Conversion Rate
There is a high need to subscribe to a new service or ad by having a call to action and a high sales pitch. There is still the lack of level of certainty especially without knowing whether the customer is interested or not. There still is no guarantee especially with the customers bid in going out of their budgets to purchase the product.
When utilizing online reviews, it focuses more on the audience. Customers are interested in a product when they search for it online. This means they have the purchasing power and willingness to pay. The next step is ensuring that you gain an edge over your competitors for customers to choose your product.
SEO Ranking
In case you are struggling to set up our SEO, you might need to begin with online reviews. Most exerts recommend the use of positive online reviews as a strategy as opposed to learning how SEO algorithm works. Search engines have a preferred trusted business with positive reviews as opposed to ones with negative ones.
This means that the pages and websites appear first on the search list. When you get more positive reviews, you end up becoming more visible in search engines. Instead of spending a fortune on SEO, you can opt to focus on the power of positive reviews.