What You Need to Know About Text Message Marketing.
Before the development of online digital messaging apps, the default text messaging apps were used to send and receive short messages. Mobile phone technology is now accessible to a very large proportion of the world’s population with almost every adult having access to one hence they can receive a message sent to their handset. If you are looking to use text messaging for marketing your brand, here is a guide on what you need to know.
If you are looking to employ text messaging as your marketing means, it Is recommended that you know your audience. It is very important that you inquire from your clientele if they would want to be part of your text message list and also share information on the content of the messages they should expect to get from you. You can avoid legal issues by ensuring that you create prompts for clients to accept or decline to be part of your text list on subscription.
When it comes to message advertising, timing is very essential. Appropriate timing is very important and you need to try and avoid sending messages too early in the morning or too late in the evening. The best time to send a message to your message list is in the later hours of the morning when your clients are settled for the day. When it comes to timing you also need to keep in mind the frequency at which you send out messages to your message list. Avoid annoying your clients with frequent messages as this will see them block you or decline from replying to them. It is recommended that you send a single text every week as it would play well in reaching your objective.
Creating clear and concise messages for your clients if you want to achieve your marketing objectives through text messages. The best number of characters you should limit your messages is a hundred and sixty. When the text is long it tends to break up for easier delivery and some parts may fail to be delivered to the client and also they are more expensive to send. It is also recommended that you include a solid call to action such as the URL of your business or a phone number. Varied and trendy messages can come in handy as they will enable you to keep your audience interested.
Giving your audience the free will to opt out of the message subscriptions is the last thing you ought to do when it comes to messaging advertising. The law requires that you provide your clients with a way of subscribing out of your service. In order for you to ascertain that you are meeting set objectives with the text message marketing technique, it is recommended that you perform regular assessments of your results.
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